Because most home buyers have zero imagination, until a home is staged and professionally presented, most prospective buyers won’t be able to spot the potential of a home offered for sale. Schwarz’ new book explains the tactics of presenting a home to look its best, even on a limited budget. Barb Schwarz is the organizer and creator of this new industry, which helps home sellers and their real estate listing agents attain maximum sales prices. In some cases, staging a home makes the difference, especially in a very slow local market, between selling and not selling a home.

Having been involved with home sales for many years, I have personally seen what home stagers can accomplish. Years ago, realty agents with a flair for home decorating advised their sellers how to make their homes more attractive. Today, this task has been taken over by professional home stagers who know how to “redo” a home at modest expense to make it more attractive to prospective buyers. Schwarz claims to be the “inventor” of home staging in 1972. Who can challenge her? She says home staging changes lives. Perhaps a slight exaggeration, but the concept certainly changes wallets, especially for home buyers, sellers, realty agents and stagers.

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