Remember the days when a home would go up for sale and within hours the homeowner would be popping open a bottle of champagne, dancing on the front lawn, and celebrating the substantially-over-the-asking-price offer they received? Then, they are gone so quick you only learn of their exit when you notice a new family working in the yard. Then, they put the very same home on market a year later, get a substantially-over-the-asking-price offer, and they disappear like smoke in a high wind. Remember those days?

It is important to note that the final listing price is always your call. But as real estate agents, it is our duty to advise you on a realistic price range based on the most current market data. However, an agent who comes in with a market value that is so much higher than anything else you have seen could push those emotional buttons and makes you forget this is a business decision and should be treated as such! Be aware because this is a tactic. It’s called “buying the listing” and it can be a very frustrating experience. You see, that agent has no intention of trying to get that price for your home. He just wants to get your signature on a contract and then beat you down—or let the market do it for him—and get a price reduction. Many times, you will have to reduce your price even lower than you would have in the beginning to just to catch up with competition.

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