10 Secrets to Successful Home Buying and Selling: Using Your Housing Psychology to Make Smarter Decisions For most owners selling in today’s marketplace, appreciation from past years assures profitable sales, but perhaps not as profitable as if the owner had sold last year. Still, owners in all cases would like to maximize their profits. If you’re a seller, there are 10 negotiating steps you can take to make sure your home has the best chance for a top price and a quick sale. Maybe the most important concept is to “know the marketplace”. In terms of negotiation it’s not good enough to know recorded sale prices because they frequently don’t tell the whole story. For instance, two homes may both have recorded sale prices of $500,000. One may actually have sold for $500,000 while the other sold for $500,000 but the owner gave a 3 percent seller credit to the buyer for a new roof and appliances — that’s $15,000 off the top.

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