Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging The concept of staging homes was created in 1971, but staging isn’t so large that home staging businesses are fighting each other for customers says Lamay Hostetler, a partner in Phoenix-based Staging Solutions, LLC. “It seems like there’s so much business out there that there’s really no need to be competitive,” she said. “In most industries it’s not like that.” Halvorsen and Judy King, owner of Cave Creek-based Advantage Staging, worked together Tuesday on staging Randy Hunt’s vacant house in Ahwatukee. Together, they set up a temporary bed in the home’s master bedroom, using a bed skirt, boxes, an air mattress, a mattress pad, a comforter and pillows. They placed paintings and plastic plants around the house , did some light cleaning and more work.

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